Senior Analyst Pharma Brand Insights

Location: New York, NY

Type: Full Time

Min. Experience: Experienced

Our client is a specialist in brand and communications research, offering both qualitative and quantitative research solutions to some of the most vibrant domestic and international brands.   They help clients build brand relationships that matter and that are commercially and emotionally rewarding.  They do this by understanding people and closing the relationship gap between businesses and people. 

Their positioning is as a strategic brand consultancy, powered by data and insight.  They do this through disciplined strategic thinking. This then acts as a driving force to extract hidden insights from further research investigation and data analytics.

They are dedicated to an open, supportive environment that gives talented people the opportunity to grow along with a successful company; one which has seen dynamic, organic growth since its inception over 15 years ago.  It is this culture which has been absolutely vital in attracting and retaining the best talent in the business.

Our client has developed a unique identity that separates them from the pack. You will see this reflected in everything they do; from their fresh thinking on brands and advertising, to the clients who choose them as partners and even to the way they designed their offices.

Role

Our client has an exciting opportunity for a Senior Analyst to join their team. You’ll be responsible for controlling a range of projects and client accounts by managing suppliers, analyzing and interpreting data and providing engaging, actionable insights for our clients.  They love to experiment in their approach and delivery, and are looking for someone who is energized by this. A keen interest in blended research approaches (e.g. qual, quant, mobile, social) is a must.  You’ll need to be proactive and have excellent organizational skills to respond to a wide range of client requests and challenges. This role will be perfect for someone who loves getting under the skin of brands to passionately and confidently deliver the latest insight stories for our clients.

Core Responsibilities 

  • Manage positive day to day client relationships.
  • Develop a strong awareness of the client’s business, including press coverage, their media laydown and digital strategy and previous projects, research and campaigns.
  • Identify new business opportunities with existing clients.
  • Support and coach junior members of the team, helping them to learn, stretch and grow.
  • Understand strategy and embraces new products, technologies and methodologies in client work.  
  • Assist in the preparation of pitches, contributing charts, research or other information. Presents sections of a presentation in client meetings.
  • Develop a strong understanding of different research methods and which to apply.
  • Master key research skills including drafting and managing the execution of complex surveys; presenting data clearly and accurately; planning and undertaking complex analysis; interpreting data and preparing summaries.
  • Manage and optimize timelines for research projects, proactively trouble shooting and collaborating with experts as needed.  Ensure accuracy and attention to detail in all phases of a project.
  • Write clear and inspiring insight stories for clients using data support.
  • Show a passion for the digital media landscape, actively applying our Digital Dos and using tools to analyze social data, developing bespoke reports for clients. Capable of gathering and analyzing data from multiple sources.
  • Stay up to date with developments in the industry and beyond with particular attention to trends, social media, consumer behavior and data/analytics.
  • Work collaboratively with the PM to implement efficiencies and increase automation on accounts.

Qualifications

  • Experience in blended research healthcare/pharma approaches (e.g. qual, quant, mobile, social listening).

Key attributes

  • Courageous. Proactive, gets involved and makes decisions when needed.
  • Creative. Demonstrates a love of people and brands, steps outside the ordinary to surprise and delight clients. A problem solver, thinking pragmatically to make the complex simple.
  • Curious. Shows a hunger to learn, innovating and experimenting at work. Embraces new ideas and ways of working. Willing to learn integrated approach to research and expand skills into strategic consultation.
  • Collaborative. Great at working within team environments and getting stuff done together. Gets involved in company initiatives.
  • Shows a strong understanding of the evolving media and consumer landscape (e.g. digital channels), knowledgeable about how to use various types of data to answer business questions.
  • Strong organizational skills. Able to prioritize to deliver outstanding quality on time.
  • Good presentation and storytelling skills.
  • Highly motivated and driven, with a hunger to understand our business and grow.
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